OESA Value Proposition Alive and Strong
Neil De Koker, OESA

Join.  Engage.  Profit.  These simple words represent the OESA value proposition.  Since 1998, OESA promoted joining OESA to be part of the automotive supplier community’s leading forum, voice and resource.  OESA committed that if a member became engaged in our organization they will gain knowledge and access not available through any other source.  And, finally, we pledged that companies will profit by applying the knowledge gained and leveraging the network accessed.  We believe that after 13 years we are delivering a strong value proposition for the entire industry.  We have taken many steps to evolve OESA’s value proposition over the years.  For suppliers not yet a part of OESA, I urge you to take your first step and explore OESA membership.

OESA members are connected to a network of 400 member organizations that generate a combined $300 billion in annual global revenue and represent nearly every tier, every component, every size, both public and private as well as professional services.  Joining OESA gives member company executives access to ongoing dialogue with OEMs and peers on commercial, intellectual property, technical and warranty issues, and other critical topics.  OESA OEM town halls are examples of this access.  Members also gain knowledge though our topical analyses, such as the OEM Production P.O. Contract Terms and Conditions Comparative Analysis, Model Purchase Order Contract Terms and Conditions and updated for 2011, the Comparative Analysis of OEM Warranty Programs.

However, beyond simply joining OESA, extracting value from membership requires action.  Our members tell us that actively engaging in councils, committees, events and surveys is the single most important action they take to reap value from membership.  Need proof?  Just ask a current member.  We are confident that members who are engaged will tell you that the output gained far exceeds the input given.  And that leads to profit – for the companies and the individual participants.

Ultimately, OESA gives members the opportunity to develop relationships throughout the supply chain including OEMs and other groups, such as government agencies, to discuss issues of common concern, and gain insight into strategies to make their companies more successful.  OESA membership enhances a company’s ability to make informed business decisions that impact the bottom line.  From surveys and industry studies to the value provided through our industry lobbying efforts, OESA provides a return that exceeds investment.  Today, all companies need to do more with the same (as most cannot go any less).  We realize this and attempt to fill the void with activities that add value, such as industry benchmarking surveys that allow members to make key decisions based on current industry practices and lobbying efforts in Washington, D.C., that keep member interests at the forefront.

Now, while suppliers are OESA’s primary customer, I want to thank all the OEMs, government agencies, academics, trade and professional associations, media and other industry stakeholders that work with, and through, OESA.  Your engagement helps OESA deliver its value proposition.  Join.  Engage.  Profit.  It works.

As always, feel free to contact me on this topic or any other.  You can reach me at 248.952.6401 ext. 224 or ndekoker@oesa.org.