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James Taylor was named president of SERES Automotive in in May 2019.  He is responsible for the new SERES business unit that focuses on vehicle development, manufacturing and partnerships in North America.

Prior to joining SERES, James held executive leadership positions at two of General Motors’ most recognizable brands, Cadillac and Hummer. He served as president, general manager and CMO of Cadillac before becoming CEO of Hummer, which manufactured its vehicles at the very same Mishawaka facility that SERES acquired in 2017 to manufacture electric vehicles. After leaving GM, James held senior roles in the EV industry, serving as CEO of Workhorse Group, and later Chief Sales and Marketing Officer at Karma Automotive.



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