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OESA 2019 China Market Assessment: Racing Toward Transformation
May 15, 2019 , MSU Management Education Center • 811 W Square Lake Rd. • Troy, Mich

Registration for the OESA 2019 China Market Assessment: Racing Toward Transformation to be held on May 15th at the MSU Management Education Center in Troy, MI has closed. You will be able to register on-site at the event. To expedite your registration, please complete the On-Site Form and bring it with you to the event. There will be a designated individual who will help you complete registration.

Event Details
China is the largest and one of the most important automotive markets in the world. Light vehicle sales and production have surged over the past three decades, with output soaring more than ten-fold since the 1990s. However, U.S.-China trade tensions have derailed this decades-old growth streak. Despite a robust long-term growth trajectory and a resolute policy objective to lead the global industry in the battery electric vehicle realm, uncertainty remains. 
Industry executives interested in the China market or doing business with Chinese companies domestically are invited to attend OESA 2019 China Market Assessment: Racing Toward Transformation on May 15, 2019, at the MSU Management Education Center, in Troy, Mich. This briefing will offer deep perspectives into the dynamic China vehicle market with engaging discussions on economics, policy, product strategies, legal insight and partnering expertise. 
Attendees will gain insight on economic and policy drivers from Sue Yingzi Su, assistant director, North America and China economics, global portfolio planning, General Motors. In addition, Yale Zhang, managing director, Automotive Foresight, (Shanghai) Co., Ltd., will share dynamic trends within the sales and production landscape impacting the China market. 
Learn how governmental policies and regulations will impact future relations between the two largest automotive markets in the world from Mark Heusel, chair of the China practice group, Dickinson Wright, PLLC, and how to navigate these waters when working with Chinese partners in China and in North America. Gain insights from Rudy Schlais, chairman, ASL China global, Automobile Science & Technology (Shanghai) Co., Ltd., who will share partnering strategies from more than a decade of partnering efforts in China.  
Conference attendees can expect to gain insight on: 
  • Product strategies for best positioning. 
  • Economic drivers fueling the outlook in China.
  • Policy factors impacting product strategies and investment decisions.
  • China’s vehicle sales and production environment as well as competing product segments.
  • Key legal considerations in protecting intellectual property and structuring long-term partnerships.   
  • Operational excellence, including qualifying and working with alliance partners.
  • New competitive realities. 

OESA members and industry guests may register in the events section of For registration assistance and program information, contact OESA at 248.952.6401.

Registration Information

Registration Fees:

OESA Members on or before May 1, 2019 $135​
OESA Members between May 2 and May 13, 2019 $185
OESA Members after May 13, 2019 $270 
Non-OESA Members on or before May 1, 2019 $185
Non-OESA Members between May 2 and May 13, 2019 $235
Non-OESA Members after May 13, 2019 $370


Please Note: OESA can no longer accept credit card information on faxed or emailed registrations. If you register via the PDF form, an OESA representative will contact you for payment information.

CLICK HERE for the On-Site PDF Registration Form 

For registration assistance and program information, contact OESA at 248.952.6401.

Note:  Refunds cannot be given after May 8, 2019. Substitutions are always welcome. Charges will appear as “Motor & Equip MFG Assoc.” Register online at or fax the completed registration form to 248.952.6404.

Event Agenda

CLICK HERE to View the Event Agenda 


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