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OESA 2020 Master Class Workshop Series: Innovate and Communicate
July 17, 2020 , Webinar | 8:30 a.m. ET

Registration for the OESA 2020 Master Class Workshop: Innovate and Communicate has closed.

Event Details

OESA is pleased to host the "OESA 2020 Master Class Workshop: Innovate and Communicate" July 17, 2020, via webinar.

Whether you’re engaged in innovation or communication, the key to success is understanding the needs and values of your target market/audience and translating that knowledge into benefits statements. Never has this capability been more important than at this time of fundamental change in automotive. 

Rhonda McNally, vice president, marketing, Magna International, Inc., will lend her perspective on the importance of  innovation and communication. The workshop, facilitated by Gwen Ishmael, SVP qualitative research & consulting, and Stephan Schroeder , VP automotive & mobility, Escalent, will equip attendees from all functions to identify consumer benefits and develop effective communication strategies that can be used both internally and externally. Participants will work in groups and apply proven innovation tools and communication methods that will benefit them personally and professionally in their organizations.
Key Takeaways:

  • Creative thinking
  • New ways of approaching marketing and innovation
  • Best practices for marketing your communications
  • Introvert / extrovert – leveraging your strengths
  • Getting out of your comfort zone  ​

For more information about the Master Class Workshops, contact Ginger Juncker at

OESA members may register in the events section of For registration assistance, contact OESA at 248.952.6401 or

All OESA events and webinars are closed to media.

Event Agenda
CLICK HERE for Event Agenda

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