Automotive marketing and communications executives are invited to attend the 4th annual OESA MarComm Summit: Modern Methods for Telling Your Company Story. The event will be held on July 18, 2018, at the MSU Management Education Center in Troy, MI. As electrification, autonomy and mobility transform the automotive industry, suppliers must also evolve using the latest marketing tools and data, as well as reflect their brands to stay on pace with customers, employees and the public.
To continue to remain relevant in a crowded and advancing industry, automotive marketers must stay tuned to the ever-changing landscape, George Boulos, marketing manager, roundtable6, will share insights on the latest industry marketing trends, how customers and marketers are changing and benchmark examples of how your brand can plan for success.
Derek DeVries, digital strategist, and Salim Bourget, director of creative and digital services, Lambert, Edwards & Associates, will discuss the latest digital marketing tools and strategies including optimizing digital assets, shifting your social media engagement strategy and strategic storytelling.
In an era of data and personalization, marketers are faced with increased challenges to provide unique customer interactions. Damon Henry, founder, and Chris Rowell, president, KORTX, will share how to better manage customer data while simultaneously delivering personalized marketing experiences to customers that make an impact on your organization.
If your brand hasn’t been evaluated in five or ten years, it may be time to do some brand soul searching. Does your brand represent the new automotive technology environment to customers and employees? Ernie Perich, owner and creative director, Perich Advertising + Design, and author, 0to60Branding.com, will discuss case studies of evaluating and updating supplier brand strategy to reflect the contemporary state of the industry.
Following the presentations, presenters will participate in an interactive panel Q&A session.
OESA members and guests may register in the events section at http://www.oesa.org. For registration assistance and program information, please contact OESA at 248.952.6401
CLICK HERE for PDF Registration Form
For additional registration and program information, contact OESA at 248.952.6401 or firstname.lastname@example.org.
Note: Refunds cannot be given after July 11, 2018. Substitutions are always welcome. Charges will appear as “Motor & Equip MFG Assoc.” Register online at http://www.oesa.org or fax the completed registration form to 248.952.6404.
CLICK HERE to View the Event Agenda